Location: Charlotte, NC
Investment Year: 2014
Website: www.precisionlender.com

Business Description

PrecisionLender provides a cloud-based, machine-learning solution that enables commercial banks to empower their bankers with actionable, in-the-moment insights and coaching, so they can structure, price, negotiate, and win better deals and build strong, more profitable relationships.

Century Investment Thesis 

There is a substantial greenfield opportunity in the commercial loan pricing segment, as the vast majority of financial institutions rely on either word of mouth or internally built excel spreadsheets to price commercial loans.

Century Value Add
  • Introductions to lending financial institutions
  • Marketing plan formulation
  • Access to non-traditional distribution channels